/* =========================================================
   Project pages — black hero + cover, brief, persona, gallery, lightbox.
   Shares the Home/About language: © subheads, WDX dividers, mono captions.
   ========================================================= */

/* ---------- hero (black, runs up under the fixed nav) ---------- */
.p-hero { background: var(--p-dark, #0b0b0b); color: #fff; margin-top: -80px; padding: 150px 0 0; overflow: hidden; }
.p-hero .lbl--muted { color: rgba(255,255,255,.3); }
.p-hero .work__labels { border-bottom-color: rgba(255,255,255,.12); }
.p-hero__head { display: grid; grid-template-columns: 1fr auto; align-items: end; gap: 40px; padding: 72px 0 0; }
.p-hero__title { font-weight: 500; font-size: clamp(96px, 17vw, 280px); line-height: .82; letter-spacing: -0.06em; margin-left: -0.04em; }
.p-hero__title sup { font-size: .22em; vertical-align: top; position: relative; top: .35em; margin-left: .04em; letter-spacing: 0; }
.p-facts { margin: 0; display: grid; grid-template-columns: auto auto; gap: 18px 40px; padding-bottom: 14px; }
.p-facts div { max-width: 230px; }
.p-facts dt { font-size: 10px; color: #5c5c62; letter-spacing: .04em; text-transform: uppercase; }
.p-facts dd { margin: 6px 0 0; font-size: 15px; line-height: 1.3; }
.p-hero__tag { margin-top: 48px; font-size: 11px; color: #5c5c62; letter-spacing: .04em; }
.p-cover { margin: 40px auto 0; width: 100%; overflow: hidden; transform-origin: 50% 0; }
.p-cover img { width: 100%; height: auto; transform: scale(var(--z, 1.08)); transform-origin: 50% 40%; will-change: transform; }

/* ---------- brief ---------- */
.p-brief { padding-top: 140px; }
.p-brief__text { font-size: 40px; line-height: 1.16; letter-spacing: -0.02em; max-width: 680px; text-wrap: pretty; }

/* ---------- persona ---------- */
.p-persona { padding-top: 100px; }
.p-persona__list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid var(--light-grey); }
.p-persona__list li { display: flex; align-items: baseline; gap: 18px; padding: 30px 0 34px; border-bottom: 1px solid var(--light-grey); cursor: default; }
.p-persona__list li:not(:nth-child(3n + 1)) { padding-left: 28px; border-left: 1px solid var(--light-grey); }
.p-persona__list .mono { font-size: 10px; color: var(--dark-grey); }
.p-persona__list em { font-style: italic; font-weight: 300; font-size: 58px; line-height: 1; letter-spacing: -0.035em; transition: color .3s, transform .55s cubic-bezier(.22,.8,.2,1); }
.p-persona__list li:hover em { color: var(--red); transform: translateX(10px) skewX(-4deg); }

/* ---------- gallery ---------- */
.p-gallery { width: min(var(--content), 100% - 2 * var(--pad)); margin: 0 auto; padding-top: 100px; display: flex; flex-direction: column; gap: 96px; }
.p-fig { margin: 0; }
.p-fig img { width: 100%; height: auto; background: #f2f2f2; transition: transform .8s cubic-bezier(.22,.8,.2,1); }
.p-fig:hover img { transform: scale(1.01); }
.p-fig figcaption { display: flex; justify-content: space-between; margin-top: 14px; font-size: 11px; color: var(--dark-grey); letter-spacing: .02em; text-transform: uppercase; }
.p-fig--bleed { width: calc(100vw - var(--sbw, 0px)); margin-left: calc(50% - 50vw + var(--sbw, 0px) / 2); }
.p-fig--bleed figcaption { width: min(var(--content), 100% - 2 * var(--pad)); margin-inline: auto; }
.p-fig { overflow: hidden; }
@media (hover: hover) and (pointer: fine) { .p-fig { cursor: none; } }

/* ---------- next ---------- */
.p-next { display: flex; flex-direction: column; gap: 18px; margin-top: 180px; padding: 40px 0 0; border-top: 1px solid #000; }
.p-next .mono { font-size: 11px; color: var(--dark-grey); letter-spacing: .02em; }
.p-next__title { font-weight: 500; font-size: clamp(56px, 9vw, 140px); line-height: .9; letter-spacing: -0.05em; transition: color .3s; }
.p-next:hover .p-next__title { color: var(--red); }
.p-next:hover .arrow { transform: translateX(16px); }

/* ---------- red closing band ---------- */
.p-cta { margin-top: 160px; }
.p-cta__inner { width: min(var(--content), 100% - 2 * var(--pad)); margin: 0 auto; padding: 100px 0 130px; }
.p-cta__title { font-weight: 500; font-size: clamp(44px, 6.4vw, 96px); line-height: .98; letter-spacing: -0.04em; max-width: 13ch; }
.p-cta__actions { margin-top: 48px; display: flex; align-items: center; gap: 40px; flex-wrap: wrap; }
.p-cta__mail { font-size: 18px; border-bottom: 1px solid rgba(255,255,255,.4); padding-bottom: 4px; transition: border-color .25s; }
.p-cta__mail:hover { border-color: #fff; }
.p-cta__mail:hover .arrow { transform: translateX(4px); }

/* ---------- lightbox ---------- */
.p-lightbox { position: fixed; inset: 0; z-index: 60; background: rgba(11,11,11,.96); display: grid; place-items: center; opacity: 0; visibility: hidden; transition: opacity .35s, visibility 0s .35s; }
.p-lightbox.is-open { opacity: 1; visibility: visible; transition: opacity .35s; }
.p-lightbox img { max-width: calc(100vw - 160px); max-height: calc(100vh - 140px); width: auto; height: auto; transform: scale(.96); transition: transform .45s cubic-bezier(.22,.8,.2,1); }
.p-lightbox.is-open img { transform: none; }
.p-lightbox__close { position: absolute; top: 26px; right: 30px; color: #fff; font-size: 11px; letter-spacing: .04em; }
.p-lightbox__nav { position: absolute; top: 50%; transform: translateY(-50%); width: 48px; height: 48px; border-radius: 50%; background: #1d1d1f; color: #fff; font-size: 18px; transition: background .2s; }
.p-lightbox__nav:hover { background: var(--red); }
.p-lightbox__nav--prev { left: 24px; } .p-lightbox__nav--next { right: 24px; }
.p-lightbox__cap { position: absolute; bottom: 26px; left: 0; right: 0; text-align: center; color: #6e6e74; font-size: 11px; letter-spacing: .04em; text-transform: uppercase; }

/* =========================================================
   TABLET
   ========================================================= */
@media (max-width: 1439px) {
  .p-hero__head { grid-template-columns: 1fr; gap: 48px; }
  .p-brief { padding-top: 100px; }
  .p-brief__text { font-size: 32px; max-width: none; }
  .p-persona__list em { font-size: 44px; }
  .p-gallery { gap: 72px; }
  .p-next { margin-top: 140px; }
  .p-cta { margin-top: 140px; }
}

/* =========================================================
   PHONE
   ========================================================= */
@media (max-width: 809px) {
  .p-hero { margin-top: -72px; padding-top: 112px; }
  .p-hero__head { padding-top: 48px; gap: 36px; }
  .p-facts { grid-template-columns: 1fr 1fr; gap: 16px 20px; }
  .p-facts dd { font-size: 14px; }
  .p-hero__tag { margin-top: 36px; }
  .p-cover { margin-top: 28px; }
  .p-brief { padding-top: 56px; }
  .p-brief__text { font-size: 24px; line-height: 1.2; }
  .p-persona { padding-top: 56px; }
  .p-persona__list { grid-template-columns: 1fr 1fr; }
  .p-persona__list li, .p-persona__list li:not(:nth-child(3n + 1)) { padding: 20px 0 22px; border-left: 0; gap: 10px; }
  .p-persona__list li:nth-child(2n) { padding-left: 16px; border-left: 1px solid var(--light-grey); }
  .p-persona__list em { font-size: 28px; }
  .p-gallery { padding-top: 56px; gap: 44px; }
  .p-next { margin-top: 96px; }
  .p-cta { margin-top: 96px; }
  .p-cta__inner { padding: 64px 0 80px; }
  .p-cta__title { font-size: 40px; }
  .p-cta__actions { margin-top: 36px; gap: 24px; }
  .p-lightbox img { max-width: 100vw; max-height: calc(100vh - 160px); }
  .p-lightbox__nav { top: auto; bottom: 64px; transform: none; }
}

@media (prefers-reduced-motion: reduce) {
  .p-cover img { transform: none; }
}

/* =========================================================
   Case-study sections (Monra): brief trio, big idea + pillars, palette, chapters, recognition
   Pages can theme the hero/nav with --p-dark / --p-light on <body>.
   ========================================================= */
.p-facts__wide { grid-column: 1 / -1; max-width: none !important; }
.p-facts__link { border-bottom: 1px solid rgba(255,255,255,.35); padding-bottom: 2px; transition: border-color .25s; }
.p-facts__link:hover { border-color: #fff; }
.p-facts__link:hover .arrow { transform: translate(2px, -2px); }

.p-trio { padding-top: 100px; display: grid; grid-template-columns: repeat(3, 1fr); gap: 56px; }
.p-trio h2 { margin: 0 0 22px; padding-bottom: 14px; border-bottom: 1px solid #000; font-weight: 400; font-size: 11px; letter-spacing: .04em; text-transform: uppercase; }
.p-trio p { font-size: 17px; line-height: 1.5; color: var(--darker-grey); }

.p-idea { padding-top: 140px; }
.p-idea__big { font-weight: 500; font-size: clamp(64px, 8vw, 128px); line-height: .9; letter-spacing: -0.05em; }
.p-idea__text { margin-top: 36px; max-width: 560px; font-size: 20px; line-height: 1.4; }
.p-pillars { list-style: none; margin: 56px 0 0; padding: 0; border-top: 1px solid var(--light-grey); }
.p-pillars li { display: grid; grid-template-columns: 48px 220px 1fr; gap: 16px; align-items: baseline; padding: 18px 0; border-bottom: 1px solid var(--light-grey); transition: padding .4s cubic-bezier(.22,.8,.2,1); }
.p-pillars .mono { font-size: 10px; color: var(--dark-grey); }
.p-pillars b { font-weight: 500; font-size: 18px; transition: color .3s; }
.p-pillars li > span:last-child { font-size: 15px; line-height: 1.4; color: var(--darker-grey); }
.p-pillars li:hover { padding-left: 8px; }
.p-pillars li:hover b { color: var(--red); }

.p-chapter__intro { padding-top: 64px; font-size: 26px; line-height: 1.25; letter-spacing: -0.015em; max-width: 900px !important; margin-left: max(20px, calc((100% - var(--content)) / 2)); text-wrap: pretty; }
.p-chapter__intro + .p-gallery { padding-top: 64px; }

.p-palette { padding-top: 100px; display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.p-swatch { position: relative; display: flex; flex-direction: column; justify-content: space-between; align-items: flex-start; min-height: 360px; padding: 28px; border-radius: 4px; background: var(--sw); color: var(--ink); text-align: left; overflow: hidden; transition: transform .5s cubic-bezier(.22,.8,.2,1); }
.p-swatch:hover { transform: translateY(-6px); }
.p-swatch__name { font-weight: 500; font-size: 44px; letter-spacing: -0.03em; }
.p-swatch__vals { display: flex; flex-direction: column; gap: 6px; font-size: 12px; letter-spacing: .03em; }
.p-swatch__copy { position: absolute; top: 28px; right: 28px; font-size: 10px; letter-spacing: .04em; text-transform: uppercase; opacity: 0; transform: translateY(-6px); transition: opacity .3s, transform .3s; }
.p-swatch:hover .p-swatch__copy, .p-swatch.is-copied .p-swatch__copy { opacity: .8; transform: none; }
.p-palette + .p-gallery { padding-top: 16px; }

.p-award { display: flex; flex-direction: column; gap: 14px; margin-top: 180px; padding: 40px 0; border-top: 1px solid #000; border-bottom: 1px solid #000; }
.p-award .mono { font-size: 11px; color: var(--dark-grey); letter-spacing: .02em; }
.p-award__title { font-weight: 500; font-size: clamp(36px, 5vw, 72px); line-height: 1; letter-spacing: -0.04em; transition: color .3s; }
.p-award:hover .p-award__title { color: var(--red); }
.p-award:hover .arrow { transform: translate(6px, -6px); }
.p-award + .p-next { margin-top: 96px; }

@media (max-width: 1439px) {
  .p-trio { grid-template-columns: 1fr; gap: 40px; }
  .p-trio p { max-width: 720px; }
  .p-idea { padding-top: 100px; }
  .p-chapter__intro { font-size: 22px; }
  .p-award { margin-top: 140px; }
}
@media (max-width: 809px) {
  .p-trio { padding-top: 56px; }
  .p-trio p { font-size: 15px; }
  .p-idea { padding-top: 56px; }
  .p-idea__text { font-size: 17px; }
  .p-pillars li { grid-template-columns: 36px 1fr; row-gap: 4px; }
  .p-pillars li > span:last-child { grid-column: 2; }
  .p-chapter__intro { padding-top: 40px; font-size: 19px; }
  .p-chapter__intro + .p-gallery { padding-top: 40px; }
  .p-palette { padding-top: 56px; grid-template-columns: 1fr; }
  .p-swatch { min-height: 220px; padding: 22px; }
  .p-swatch__name { font-size: 32px; }
  .p-swatch__copy { top: 22px; right: 22px; opacity: .8; transform: none; }
  .p-award { margin-top: 96px; }
}

/* ---------- pairs, films, longer titles, 5-colour palettes (Vanilla Fair) ---------- */
.p-hero__title--long { font-size: clamp(72px, 11.5vw, 190px); }
.p-cover--crop img { aspect-ratio: 16 / 9; object-fit: cover; object-position: 50% 45%; }
.p-pair { display: flex; gap: 16px; align-items: flex-start; }   /* equal heights: each item grows by its aspect ratio (--r) */
.p-pair > * { flex: var(--r, 1) 1 0; min-width: 0; }
.p-video { position: relative; margin: 0; background: #111; }
.p-video iframe, .p-video video { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; object-fit: cover; }
.p-video figcaption { position: absolute; left: 0; right: 0; top: 100%; display: flex; justify-content: space-between; margin-top: 14px; font-size: 11px; color: var(--dark-grey); letter-spacing: .02em; text-transform: uppercase; }
.p-video { margin-bottom: 28px; }
.p-video--story { aspect-ratio: 9 / 16; }
.p-pair > .p-video--story { align-self: stretch; aspect-ratio: auto; }
.p-idea__big--md { font-size: clamp(48px, 5.6vw, 88px); line-height: .95; }
.p-palette--5 { grid-template-columns: repeat(5, 1fr); gap: 12px; }
.p-swatch--sm { min-height: 240px; padding: 22px; }
.p-swatch--sm .p-swatch__name { font-size: 28px; }
.p-swatch--sm .p-swatch__copy { top: 22px; right: 22px; }
@media (max-width: 1439px) {
  .p-palette--5 { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 809px) {
  .p-pair { flex-direction: column; gap: 44px; }
  .p-pair > * { flex: none; width: 100%; }
  .p-pair > .p-video--story { aspect-ratio: 9 / 16; }
  .p-palette--5 { grid-template-columns: 1fr 1fr; }
  .p-swatch--sm { min-height: 150px; }
  .p-swatch--sm .p-swatch__name { font-size: 22px; }
}

/* ---------- Branch & Bloom additions ---------- */
.p-palette--3 { grid-template-columns: repeat(3, 1fr); gap: 12px; }
.p-pillars--voice li { grid-template-columns: 48px 1fr; }
.p-pillars--voice b { font-weight: 400; font-size: 22px; letter-spacing: -0.01em; }
.p-fig--anim img { background: #fff; }
@media (max-width: 809px) {
  .p-palette--3 { grid-template-columns: 1fr; }
  .p-pillars--voice b { font-size: 18px; }
}

/* ---------- keyword row (Ghasaq) ---------- */
.p-words { list-style: none; margin: 48px 0 0; padding: 18px 0 0; border-top: 1px solid var(--light-grey); display: flex; flex-wrap: wrap; gap: 8px 22px; }
.p-words li { font-family: "Mono", monospace; font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--darker-grey); transition: color .25s; cursor: default; }
.p-words li:hover { color: var(--red); }
.p-words li + li::before { content: "/"; margin-right: 22px; color: var(--light-grey); }

/* ---------- Early Bird / 109 additions ---------- */
.p-palette--auto { grid-template-columns: repeat(auto-fit, minmax(180px, 1fr)); gap: 12px; }
.p-fig--narrow { width: min(640px, 100%); margin-inline: auto; }
.p-gallery > .p-pillars { margin: 0 0 24px; width: 100%; }
@media (max-width: 809px) { .p-palette--auto { grid-template-columns: 1fr 1fr; } }
.p-fig--tall { width: min(440px, 100%); }
/* single portraits / tall animations: centred at a calmer width */
.p-fig--mid { width: min(900px, 100%); margin-inline: auto; }
.p-fig--story { width: min(460px, 100%); margin-inline: auto; }