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© Featured Project (No. 06 / 10) Rebrand

Vanilla Fair®

Client
Vanilla Fair
Year
2024
Scope
Rebrand, Emblem, Packaging, Catalog, Social
Roots
French-Malagasy heritage, Madagascar

WHERE QUALITY MEETS INTEGRITY — SCROLL ↓

A Vanilla Fair wax seal resting in an open vanilla flower
© The Brief(WDX® — 01)Context

[01] Overview

Vanilla Fair is an ethically driven purveyor of premium vanilla, deeply rooted in the French-Malagasy heritage of its founders. It sources pure, authentic vanilla directly from dedicated farmers, for consumers and businesses who value quality, sustainability and a profound respect for tradition.

[02] The Problem

In 2024, the founders approached me for a comprehensive rebrand. The brand lacked the cohesive visual assets to support its many touchpoints, and they were improvising designs for everything from digital platforms to packaging and trade-show materials, which made it hard to communicate their premium quality to an audience ranging from large B2B vanilla extractors to everyday culinary enthusiasts.

[03] The Solution

A robust, scalable visual system that authentically represents the brand’s heritage and premium positioning, carried across custom patterns, iconography, a full packaging line, a brand catalog and a social media kit, so every touchpoint feels unified and premium.

© The Promise(WDX® — 02)Strategy
©

Fair Trade and Sustainability are rooted in our DNA.

Where quality meets integrity.

  • [01]The EmblemA distinctive mark that carries authenticity, Malagasy heritage and quality within its core.
  • [02]Color PaletteEarthy, rich tones that reflect the brand’s roots, balancing the boldness and delicacy of the vanilla bean.
  • [03]TypographyA tall, bold sans for pride, paired with a wide sans and a handwritten accent for approachability and artisanal care.
  • [04]Visual IdentityPatterns, iconography, packaging lines, a brand catalog and a social media kit.
© The Emblem(WDX® — 03)Before & After

At the heart of the logo is the characteristic vanilla flower, symbolizing expertise as a premium vanilla purveyor. Around it, shapes arranged in a circular pattern draw on traditional Malagasy art, and circular lines reminiscent of the sun convey an organic ethos and a connection with nature.

The old Vanilla Fair script logo beside the new emblem
FIG. 01Before → after
The new Vanilla Fair emblem and wordmark on cream
FIG. 02The new emblem
Concept board: Malagasy heritage, the vanilla flower and the sun
FIG. 03Concept
The emblem lockup on its proportion grid
FIG. 04Grid & proportion
The emblem drawn on its construction lines
FIG. 05Construction
Animation: the vanilla flower drawn line by line into the emblem
FIG. 06Construction, animated
Animation: the logo lockups switching between cream and maroon
FIG. 07Lockups, animated
The emblem on cream and on red
FIG. 08Two grounds
© Palette & Type(WDX® — 04)Earth Tones
Authentic, Premium, Transparent, Organic, with vanilla imagery
FIG. 09Four values
The tagline Where quality meets integrity in the handwritten accent font over the pattern
FIG. 10The handwritten accent
Black vanilla pods with the handwritten tagline
FIG. 11Gourmet black pods
Poster: Authentic premium pure
FIG. 12Authentic premium pure
© Patterns & Icons(WDX® — 05)System
Vanilla pods, the pattern and the logo in a composition
FIG. 13Pattern in use
Patterned paper and the Vanilla Fair product labels
FIG. 14Pattern on packaging
The Vanilla Fair icon set with labels
FIG. 15Iconography
The icon set on tan, maroon and red
FIG. 16Icons on three grounds
FILMIcons in motion
The emblem among vanilla flowers on maroon
FIG. 17Emblem in bloom
The Vanilla Fair repeat pattern with the round seal
FIG. 18Pattern sheet
FILMThe brand catalog
Patterned tote bags and wrapping
FIG. 19Totes & wraps
© Packaging(WDX® — 06)The Range
Vanilla Fair pouches and bottle among vanilla flowers
FIG. 20The range among the flowers
Seeds, beans, powder and extract packaging
FIG. 21Product line
The vanilla extract bottle with the pattern
FIG. 22Vanilla extract
The full range on a tree stump outdoors
FIG. 23In the field
Pouches stacked against a blue sky
FIG. 24Stacked
The vanilla beans pouch against a blue sky
FIG. 25Vanilla beans pouch
The Vanilla Fair gift box with cards
FIG. 26Gift box
A hand holding cured vanilla pods beside the flower
FIG. 27Hand-picked
An embossed metal emblem on a pouch: Embrace our heritage
FIG. 28Embrace our heritage
© Print & Catalog(WDX® — 07)Paper
Letterhead, envelope and business cards
FIG. 29Stationery
The Vanilla Fair invoice
FIG. 30Invoice
Letterhead, cards and a Discover the pure aroma folder
FIG. 31Print set
The brand catalog cover: Discover the pure aroma
FIG. 32Catalog cover
A catalog spread on the vanilla cycle
FIG. 33Vanilla cycle
A farmer reading the catalog among the vines
FIG. 34Catalog in the field
The Vanilla Fair emblem and tagline on maroon
FIG. 35On maroon
Product sheet for gourmet black and TK black vanilla
FIG. 36Product sheet
Poster: Best vanilla from the big island
FIG. 37Best vanilla from the big island
The brochure cover: Discover the pure
FIG. 38Brochure
A framed phone and print on the red background
FIG. 39Display
© People & Community(WDX® — 08)Fair to Our People
A woman holding vanilla pods to her face: Where the aroma begins
FIG. 40Where the aroma begins
Madagascar landscapes and farmers: Fair to our people
FIG. 41Supporting our community
Campaign panels: Against child labor, Sustainable for all
FIG. 42Against child labor
Rooted in Madagascar, we proudly empower our farmers and support our local communities
FIG. 43Rooted in Madagascar
The red Vanilla Fair tee hanging among plants
FIG. 44The tee
Fair Trade and Sustainability are rooted in our DNA
FIG. 45The promise
The red tee held up against the sky
FIG. 46Held high
A farmer holding the catalog among the vines
FIG. 47The catalog in hand
© Events & Outdoor(WDX® — 09)Trade Shows
Two views of the booth
FIG. 48Booth views
A billboard with the vanilla pouch among the trees
FIG. 49Billboard
© Digital & Social(WDX® — 10)Screens
Phone screens: New look, same premium quality; Fairly sourced
FIG. 50App
Social post with the emblem window and Embrace our heritage
FIG. 51Embrace our heritage
A grid of Vanilla Fair social posts
FIG. 52Social grid
(WDX® — 11) Next project Ghasaq® →
© Get in Touch(WDX® — 12)Say Hello

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