109 Distribution Électrique is a well-established electrical distributor on Réunion Island, operating through four major branches for full island coverage. With over 6,000 products, it serves professionals and businesses with reliable access to electrical and lighting solutions.
[01] Vision
To become a pioneer of electrical solutions on Réunion Island by reinventing distribution and service, while enriching the local community through innovation and excellence, with a strong digital presence that expands the brand’s scale and reach.
[02] The Problem
Despite a strong operational foundation, 109 lacked a cohesive design system, leaving a fragmented presence across physical and digital touchpoints. The old logo failed to express the brand’s energy and movement, and its rigid structure limited adaptability.
[03] The Solution
A rebrand built on one Big Idea, Flow Forward, carried by a minimal, clean, industrial aesthetic, a gradient line system, a new logomark, a refined signature red, and a complete iconography system.
The concept draws on the very source of energy: the movement of electrons. The logomark is an abstract depiction of two electrons revolving and colliding at the center, creating a spark of energy, paired with a refined logotype that works both within the system and on its own.
