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© Featured Project (No. 04 / 10) Branding

Branch & Bloom®

Client
Branch & Bloom
Year
2026
Type
Florist & plant shop
Place
Montreal, Canada
On Behance
One of my most-viewed projects ↗

CARE LIVES IN THE SMALLEST GESTURES — SCROLL ↓

An embroidered Branch & Bloom patch resting on a snake plant
© The Brief(WDX® — 01)Context

Branch & Bloom is a florist and plant shop that believes care lives in the smallest gestures. Rooted in the idea that not everything meaningful needs to be loud, the brand focuses on quiet moments, creating space for a slower, more intentional way of connecting, where care is not performed, but simply lived.

[01] Overview

A contemporary plant shop brand centered around care, intention and emotional connection. The goal was to move beyond the typical “aesthetic plant store” and build a brand that feels human, calm and quietly expressive.

[02] The Approach

A soft, intentional tone of voice paired with restrained visuals. Every touchpoint was designed to feel quiet, thoughtful and slightly personal. The system avoids over-explaining and leaves space for interpretation, letting the audience project their own meaning onto the brand.

[03] The Outcome

A brand that doesn’t try to sell loudly, but invites people in. It creates a quiet emotional connection, positioning the shop not just as a place to buy plants, but as a place to experience care, presence and small moments of meaning.

© The Idea(WDX® — 02)Tone of Voice
©

Said softly, across every touchpoint.

Plants as something you care for, and something that cares for you back.

  • [01]Love can be something you care for.
  • [02]Carry love with you.
  • [03]Some things are given quietly, and still change the day.
  • [04]Growing good moments together.
  • [05]Carefully selected. Grown with patience.
© The Mark(WDX® — 03)Identity
Animation: a seedling grows into the Branch & Bloom mark
FIG. 01The mark, growing
Branch & Bloom identity overview: mark, illustration, palette, type and packaging
FIG. 02The system at a glance
The Branch & Bloom logo on deep green
FIG. 03The mark
Four logo lockups
FIG. 04Lockups
The emblem as three app icons
FIG. 05App icons
A seedling in a hexagonal pot ringed by the tagline
FIG. 06Flowers and plants for everyday life
© Palette & Type(WDX® — 04)Set in Fields
© Pattern & Packaging(WDX® — 05)Shelf
Three Branch & Bloom patterns
FIG. 07Patterns
Patterned wrapping paper with a label
FIG. 08Wrapping
House plant soil and plant care tonic labels
FIG. 09Tin labels
Two patterned tins on sage plinths
FIG. 10Tins
A wall of stacked tins
FIG. 11Repeat
Poster: Carefully selected. Grown with patience.
FIG. 12Carefully selected
Tins beside a snake plant
FIG. 13Tins & snake plant
An open tin holding white flowers
FIG. 14Open tin
A patterned duffel bag hanging from a pole, filled with greenery
FIG. 15Duffel
© Illustration & Voice(WDX® — 06)Quiet Moments
Headline over a shelf of house plants
FIG. 16Flowers and plants for everyday life
Illustration of a cat by a window plant
FIG. 17Growing good moments together
Illustration of a person resting beside a plant
FIG. 18Love can be something you care for
Illustration of a hand carrying a flower
FIG. 19Carry love with you
Illustration: Some things are meant to be given
FIG. 20Meant to be given
Illustration: Some things are given quietly, and still change the day
FIG. 21Given quietly
Stickers on a flower and a hoodie with Carry love with you
FIG. 22Stickers & hoodie
© The Shop(WDX® — 07)Montreal
The Branch & Bloom storefront with illustrated window graphics
FIG. 23Storefront
A hexagonal hanging sign under a striped awning
FIG. 24Hanging sign
A wooden A-board: We’re open
FIG. 25We’re open
A florist in a branded apron arranging flowers
FIG. 26Apron
Poster with an illustrated vase of flowers
FIG. 27Poster
A framed illustration leaning against a wall
FIG. 28Framed print
A framed print on a desk beside plants
FIG. 29On the desk
A street billboard: Some things are given quietly, and still change the day
FIG. 30Billboard
© Gifting & Goods(WDX® — 08)Carry Love
A tote bag on a white chair
FIG. 31Tote
A cream sweater with the wordmark on the sleeve
FIG. 32Sweater
A patterned bag on someone’s lap with flowers
FIG. 33Bag
An embroidered patch among daisies
FIG. 34Patch
A deep-green deck chair with the wordmark and white flowers
FIG. 35Deck chair
A sage tote: Carry love with you
FIG. 36Tote on a chair
A white cap with the wordmark
FIG. 37Cap
A deep-green beanie with the wordmark
FIG. 38Beanie
A bouquet wrapped in patterned paper
FIG. 39Bouquet
© Cards & Tags(WDX® — 09)Small Gestures
Envelope, cards and a leaf
FIG. 40Cards
A thank-you card beside a lily
FIG. 41Thank-you card
A deep-green envelope among leaves
FIG. 42Envelope
A card resting in a wooden tray
FIG. 43Card in the tray
A clothes-peg plant tag on a Haworthia
FIG. 44Plant tag: Haworthia
A clothes-peg plant tag on an aloe vera
FIG. 45Plant tag: Aloe Vera
© Digital(WDX® — 10)Screens
Three Branch & Bloom social posts
FIG. 46Social
The Branch & Bloom website on a laptop outdoors
FIG. 47Website
(WDX® — 11) Next project Vanilla Fair® →
© Get in Touch(WDX® — 12)Say Hello

Let’s grow something together.

BOOK A CALL [email protected] →