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© Featured Project (No. 08 / 10) Visual Identity

Early Bird®

Client
Early Bird Brewery
Year
2023
Type
Beachside coffee shop
Scope
Logo, Packaging, Merch, Social

THE ROOST FOR MORNING BOOSTS — SCROLL ↓

Two Early Bird cups in a carrier on a sand-orange background
© The Brief(WDX® — 01)Context
©

For the young, and the young at heart.

The vibrant pulse of the beachside coffee scene.

Early Bird Brewery ignites energy and enthusiasm with every sip: a hyper-energetic coffee shop and a haven for dynamic souls seeking a refreshing escape. From invigorating cold brews to luscious lattes and delectable pastries, every moment carries bold flavors that awaken the senses. Embrace the dawn of each day, where the early birds flock.

  • Energetic
  • Youthful
  • Dynamic
  • Engaging
  • Welcoming
  • Vibrant
© The Mark(WDX® — 02)Bean, Sun, Rooster

The logo combines three elements, each representing a key concept of the brand.

Moodboard of pastries, coffee beans and beach coffee moments
FIG. 01Moodboard
Animation: the Early Bird rooster logo coming together
FIG. 02The logo, animated
The Early Bird Brewery logo
FIG. 03The logo
Animation: coffee beans pouring in a dark window
FIG. 04Brewing, animated
Animation: the rooster logo assembling on its grid
FIG. 05Construction, animated
Logo concept: coffee bean, sun and rooster
FIG. 06Logo concept
A collage of rooster artworks used as references
FIG. 07Rooster references
The logo on its construction grid
FIG. 08Construction
Logo variations and badges
FIG. 09Variations
The logo on orange, sky blue and celadon
FIG. 10On colour
© Palette & Type(WDX® — 03)Set in Montserrat
Montserrat Bold type specimen beside a tote bag
FIG. 11Montserrat Bold
Three geometric patterns in the brand colours
FIG. 12Patterns
© Packaging(WDX® — 04)Cold Brew & Beans
Cold brew coffee can labels
FIG. 13Can labels
Two cold brew cans
FIG. 14Cold brew cans
Cans arranged in rows and among coffee beans
FIG. 15Rows of cans
Rows of cans and a can on a rock by the sea
FIG. 16At the beach
A kraft takeaway bag with the badge
FIG. 17Kraft bag
Coffee bags in three patterns
FIG. 18Bag patterns
Three Colombia coffee bags
FIG. 19Coffee bags
A coffee bag with a Ruffle your feathers sticker
FIG. 20Bag & sticker
A coffee bag on sand orange
FIG. 21The bag
Flying takeaway cups
FIG. 22Cups
Stickers: Feathers up, caffeine in; Ruffle your feathers
FIG. 23Stickers
A hand holding a cup, and a branded cookie plate
FIG. 24Cup & cookie
© Merch & Place(WDX® — 05)The Roost
Two printed tees
FIG. 25Tees
The back of a hoodie with the Early Bird wordmark
FIG. 26Hoodie
Patterned beach chairs and a tote
FIG. 27Deck chairs
A sand apron and round coasters
FIG. 28Apron & coasters
A round hanging sign on a street
FIG. 29Shop sign
An outdoor sign: Your daily source of caffeinated delight
FIG. 30Billboard
© Digital(WDX® — 06)Social
The Early Bird Brewery Instagram profile
FIG. 31Instagram
(WDX® — 9) Next project 109 Distribution Électrique →
© Get in Touch(WDX® — 10)Say Hello

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