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© Featured Project (No. 07 / 10) Branding

Ghasaq®

Client
Ghasaq ceramic studio
Year
2026
Scope
Identity, Illustration, Packaging, Art Direction
Place
Amman, Jordan

CLAY SHAPED BY HAND — SCROLL ↓

The Ghasaq signature on soft, sand-coloured fabric
© The Studio(WDX® — 01)Context

Ghasaq is an Amman-based ceramic studio shaped by quiet forms and slow craft. In a world of rapid mass production, it chose the slower path, believing in the radical honesty of raw earth and the undeniable warmth of human touch. Not flawless symmetry, but the genuine, beautiful imperfections left behind by the maker, bringing a serene rhythm to daily rituals.

© Twilight(WDX® — 02)The Story
©

Ghasaq means twilight: the hour the noise of the day fades and we gather.

Clay shaped by hand.

There is a quietness that settles over the world at twilight. The noise of the day fades. We return to our homes. We gather. Ghasaq was born from a desire to honor this transition. Each piece is made by hand, packed by hand, and delivered by hand: not just objects, but tactile companions for your daily rituals, designed to age alongside you.

  • Earthy
  • Imperfect
  • Serene
  • Intimate
  • Intentional
  • Confident
  • Warm
  • Premium
  • Artisanal
© Illustration & Mark(WDX® — 03)Hands & Earth
Animation: a figure lifts a vase as the Ghasaq signature is drawn
FIG. 01The mark, animated
Illustration: We celebrate the unpretentious beauty of raw earth and the human hands that shape it
FIG. 02We celebrate the unpretentious
Illustration of a figure presenting a vase: A celebration of serenity
FIG. 03A celebration of serenity
Illustration of a figure at the potter’s wheel over a photograph of ceramics
FIG. 04At the wheel
Unboxing a vase beside an illustration of ceramic forms
FIG. 05Earth and time
A sand tote bag beside an illustrated poster
FIG. 06A delicate balance of earth and time
© Palette(WDX® — 04)Raw Earth
© The Collection(WDX® — 05)Index of Forms
The inaugural collection: four ceramic pieces on maroon
FIG. 07Index of forms
A dark clay vase in its box with a sand label
FIG. 08Persian royal vase
A clay tea set nested in its box
FIG. 09Tea set, boxed
Web page for The Dusk Tea Set beside a teapot on a stove
FIG. 10The Dusk tea set
A faceted clay coffee set in its box
FIG. 11Coffee set
Three close-ups of faceted clay pieces
FIG. 12Forms
A lidded clay pot and hands shaping clay on the wheel
FIG. 13Pot & wheel
© Print & Stationery(WDX® — 06)Paper
Slide with the mark, a photo of the wheel and the brand manifesto
FIG. 14The manifesto
The brand letter and a sand envelope
FIG. 15Letter & envelope
A layered folder and a card with the mark
FIG. 16Folder
Care cards on maroon and on a table
FIG. 17Care cards
A translucent catalog and its sand cover
FIG. 18Catalog
Letterhead, cards, envelopes and textured paper on maroon
FIG. 19Stationery
A business card on clay and a print in tissue paper
FIG. 20Cards & print
Business cards and the embossed Ghasaq signature
FIG. 21Embossed
An open magazine feature on ancient Egypt beside clay vessels
FIG. 22In print
A person reading a Ghasaq sheet in low light
FIG. 23Reading
A sand mailer box and a paper bag with the signature
FIG. 24Box & bag
© Digital(WDX® — 07)Screens
The Ghasaq homepage: Clay shaped by hand
FIG. 25Website
Several Ghasaq web pages on maroon
FIG. 26Web pages
The site on a laptop and an open delivery box
FIG. 27Order & unbox
A collection page on a tablet beside an illustrated figure
FIG. 28Tablet
(WDX® — 08) Next project Early Bird® →
© Get in Touch(WDX® — 09)Say Hello

Making something by hand? Let’s give it a name.

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